'DRT' and UK-based Cold Rolled Steel Manufacturer 'Hadley Group' Introduce the 'Diamond Ultra Truss' Brand in DRT's Bid to Become Roofing Market Leader

In its pursuit of leadership within the market of integrated roofing structure systems, DRT, in collaboration with the Hadley Group, the UKs largest manufacturer of cold rolled steel sections, have developed an innovative readymade steel roofing product range. Called "Diamond UltraTRUSSTM", it offers an exceptional strength to weight ratio and is pre engineered for rapid installation. The new products are expected to increase the selling opportunities and the number of project customers.  The first year's sales goal for roofing structure products has been set at THB 100 million.  

Mr. Asanee Chantong, Managing Director of Diamond Building Products Public Company Limited, DRT, a producer and provider of roofing products, wood-substituted fiber cement products, laminate flooring products, gypsum boards and after-sale services under ‘Diamond' brand, revealed his company's signing of a partnership agreement with Hadley (Thailand) Limited for development of a new range of readymade roofing structure products. The range is to be  made from UltraSTEEL® using Hadley's patented steel strengthening technology and to be sold under  the‘Diamond UltraTRUSSTM' brand. He added that these products not only offer exceptional strength, but the design process is computerised to ensure engineering standards are consistently met.  As a result ‘Diamond UltraTRUSSTM' readymade roofing products, he said, are more durable, lighter, more resistant to corrosion and easier to install than the traditional steel structure.

"We have joined hands with the Hadley Group in Thailand to create a unique range of stronger, lighter products to assist in our strategy of becoming the leading supplier of integrated roofing systems and provider of a full range of installation services and products, including readymade purlins, roof tiles and eaves.  Such status will, in turn, strengthen DRT's business and enable DRT to respond more effectively to customers," he said.

Mr. Satid Sudbuntad, the Company's Deputy Managing Director Sales and Marketing, noted that the Company's success in marketing of purlins produced by Hadley had led to its decision to seek further cooperation with Hadley in developing new roofing products in order to achieve market leadership.

As a way to implement its ‘Everything in One' strategy to offer a rich variety of ‘Diamond' construction materials to cater to each customer's specific requirement and enhance its business strength, DRT has developed ‘Diamond UltraTRUSSTM' readymade roofing structures as its newest line of products. ‘Diamond UltraTRUSSTM' readymade roofing structure products require less construction costs and only one or two days for installation.  They will be sold through over 700 distributors of DRT across the country as well as through direct marketing to project customers.  It is forecasted that this cooperation would allow the company to record 10% sales growth this year.

" ‘Diamond UltraTRUSSTM' readymade roofing structure products will help make us become the leading provider of integrated roofing structure systems and boost our competiveness, in terms of pricing, product quality and product features.  They will also enable us to better meet customer's demand for quality products that save the currently high construction costs," Mr Satid noted.

Mr. Roger French, Hadley's UK Sales & Marketing Director, expressed the company's delight at becoming a partner of DRT, a leading supplier of construction materials under a strong brand and of which quality is well-accepted by the consumers.  He added that DRT also offers after-sale services that satisfy clients' demand and its distribution channels allow a nationwide reach, which would contribute to sales achievement for ‘Diamond UltraTRUSSTM' readymade roofing structure system products and enhancement of competitiveness of both companies.

About Diamond Building Products PLC.              
Diamond Building Products Public Company Limited, or DRT, the producer and provider of roofing products, wood plastic composites, laminate flooring products, gypsum boards and after-sale services under ‘Diamond' brand, has over 25 years of business experience and is equipped with modern production technologies that are eco-friendly and has been certified to ISO 9001:2008 and TIS standards by the Thai Industrial Standards Institute, Ministry of Industry.  It has also been licenced to use "Thailand's Brand" logo by the Department of Export Promotion, which confirms the high quality of its products and the sheer efficiency of its plant management.  Its corporate vision is to provide a better choice to customers.

About Hadley Thailand
Hadley (Thailand) Limited is a member of The Hadley Group, the UK's largest cold roll forming company.  The group has five decades of experience in the development of world leading rollforming technologies, including the UltraSTEEL® process.  Its manufacturing plants in the UK, the UAE, Germany and Thailand are tasked with satisfying the demands of customers in 36 countries across five continents.